What do the 2017 Dodge Challenger, 2017 Dodge Grand Caravan, 2017 Dodge Viper, 2017 Dodge Charger, and a 2017 Dodge Durango near Norfolk, VA have in common – besides being exceptional vehicles? They’re all privy to a new range of heritage-inspired colors that the Dodge brand is rolling out for the 2017 model year. 24 new colors, each uniquely named and hued, are now available for Dodge shoppers looking to put their personal stamp on their new car, sedan, SUV, or minivan.
Not only do these new colors scintillate for maximum curb appeal, but their names are fantastic. White Knuckle, Destroyer Grey, Contusion Blue, and Octane Red are some of our favorites. Redline is another top choice, and who’s gonna mess with you if you decide to paint your car in a color called Maximum Steel?
Tim Kuniskis, Head of Passenger Car Brands for FCA North America, elaborated on the Dodge brand’s goal in debuting this awesome new color palette: “Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name. For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion, and their love of their Dodge.”
Of course, what’s under the paint job counts for plenty, and the Dodge models that comprise this new color launch are some of the finest vehicles in their respective classes. Performance cars don’t come any more exhilarating than the 2017 Dodge Viper, and the 2017 Dodge Durango is the latest family member of a long line of class-leading full-size SUVs. Experience these models and their new colors today at our dealership, home to many Dodge cars near Portsmouth, VA!